微軟宣布以 687 億美元收購 Activision Blizzard 將《CoD》《魔獸》等經典 IP 納入麾下
微軟今日（1/18）宣布，將以每股 95 美元、總計約 687 億美元的現金價格收購美國主要遊戲開發發行商 Activision Blizzard，將《決勝時刻》、《魔獸爭霸》、《Candy Crush》、《滑板高手》、《暗黑破壞神》、《鬥陣特攻》、《寶貝龍》、《爐石戰記》、《吉他英雄》、《袋狼》、《星海爭霸》等經典 IP 納入麾下。
本次交易完成後，微軟將成為全球收益第三大的遊戲公司，僅次於騰訊與 Sony。
微軟在本次交易後將接收 Activision Blizzard 集團旗下所有公司與工作室，包含 Activision Publishing、Blizzard Entertainment、Beenox、Demonware、Digital Legends、High Moon Studios、Infinity Ward、King、Major League Gaming、Radical Entertainment、Raven Software、Sledgehammer Games、Toys for Bob、Treyarch，以及隸屬上述各單位、總數近萬名的員工。
Bobby Kotick 將繼續擔任 Activision 的執行長。交易完成前 Activision Blizzard 與微軟遊戲雙方仍將繼續獨立運作，交易完成後 Activision Blizzard 的業務將向微軟遊戲執行長 Phil Spencer 匯報。
Phil Spencer 表示，在交易完成後，微軟將在 Xbox Game Pass 與 PC Game Pass 遊戲訂閱制服務中盡可能提供最多的 Activision Blizzard 遊戲，包含為數可觀的既有遊戲陣容與未來新增的遊戲在內。他同時透露目前 Game Pass 服務已經有超過 2500 萬名使用者。來自 Activision Blizzard 的美妙遊戲陣容亦將加速微軟的雲端遊戲計畫，讓全世界更多玩家能透過手機、平板電腦與筆記型電腦等既有的設備來加入 Xbox 社群。
With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of entertainment. Today, Microsoft Corp. announced plans to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse.
When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. The planned acquisition includes iconic franchises from the Activision, Blizzard and King studios like “Warcraft,” “Diablo,” “Overwatch,” “Call of Duty” and “Candy Crush,” in addition to global eSports activities through Major League Gaming. The company has studios around the word with nearly 10,000 employees.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chairman and CEO, Microsoft. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”
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